• 2010 September
Traditions, Quality, Guarantee
Latvia’s DLV makes a glittering start in Asia with its Jewel Jackpot and DIAMOND GAMES Premium III multi-games
Latvia’s DLV provides top quality gaming equipment and service to its growing customer base in Asia. That’s because DLV has its own operation in its home market, while also supplying casino class equipment around the world, so the company understands the industry from both sides. “Our motto is ‘Best quality in everything we do’,’” says company’s CEO Michael Volokotkin. “We devote a great deal of attention to improving professional skills of our staff and we make effort to be flexible and responsive to our customers’ needs,” he adds.
Since DLV was founded in 1994, the company has built up a domestic network of about 40 gaming halls with more than 800 machines both, of company’s own production and of other manufacturers such as IGT, WMS, Merkur Gaming and Novomatic.
Insight
The experience of running its own gaming operation has given DLV an important insight into practical needs of other operators and has ensured that DLV equipment is among the most reliable and dynamic products available in the market. In 2004, the company embarked upon creating its own software, successfully launching it in the company’s own gaming halls. DLV then started selling its products to foreign markets in Europe, Central America and South America. This year the company has made a breakthrough in Asia.
For the second consecutive year, DLV successfully participated in G2E Asia which took place in June in Macau, focusing on two product lines targeted at Asian players: Jewel Jackpot featuring 10 games with 9 pay lines, and DIAMOND GAMES Premium III featuring 15 games with 10 and 20 pay lines. Jewel Jackpot is a progressive jackpot and can be exploited both, as a standalone product or in a link of up to 256 slot machines. It is also available in Chinese.
Jewel Jackpot is a product created based on DLV’s operator’s experience “Quite a few Asian operators are limited in space, having small gaming halls, often with low ceilings, which means they are unable to install a jackpot sign. For such cases, Jewel Jackpot is equipped with an upper screen which can be used for promotional purposes to display jackpot values,” says Mr. Volokotkin.
Slant top
Diamond Games Premium III is available in the new stylish slant top cabinet equipped with two 22” screens and features 15 games with 10 and 20 pay lines, and a poker game.
DGP III and Jewel Jackpot have proven highly popular in Cambodia where they are placed in five casinos. “We’ve had particularly good results with Star Vegas in Poipet. The players really love multigames,” says Mr.Volokotkin.
As a software developer, DLV is able to adjust its products to local market needs. “We are developers and it is easier for us to make alterations, if any required by our customers,” says Michael Volokotkin. The company is also working on a multigame version for roulette and blackjack which are so fancied by Southeast Asian.
Quick turnaround
Although DLV has its headquarters in Europe, the company can offer short lead time for hardware thanks to its partnership with a manufacturer in Taiwan. As a mature business with 400 employees, the company also has the resources to offer regional technical support - an important aspect for casino operators.
“We can offer assistance to repair gaming equipment either in Latvia or overseas. Our service centre is run by an expert team with deep knowledge of gaming machines and their peripherals,” states Mr. Volokotkin. The company can also offer competitive terms of cooperation, be it sales or revenue share, depending on the market. “We are very excited about our advancement in Asian markets so far, and we see a lot of potential in the future,” asserts Mr. Volokotkin.